Augmented Ice Cream

Enhanced Buzz


We’re not certain that our ice cream needs augmentation, but the potential applications of AR are tantalizing.  For a few years, augmented reality has been a tease in search of a cause.  Much like the QR code, there’s been plenty of buzz around the technology, but limited success in terms of creative and strategic deployments.  Our observation is that a common barrier to entry (the reliance on specialty apps for execution) would be mitigated with better integration with mobile operating systems and browsers.  Until then…